Local Business Marketing, Strategic Marketing…

The idea behind RelyLocal is quite sound and I support it fully.  The co-founders have created many jobs and given me the platform and opportunity to work within the community and develop my business and marketing skills.  I cannot wait to pay my gratitude forward, and support ‘members’ of the community.  Put me to work, now!

There are so many ways to drive additional business through your doors.  A quick lesson from Chet Holmes will leave you with the understanding that it is well worth treating your ideal buyers very well.  Since there is a smaller number of ideal buyers, rather than all buyers, they are cheaper to market to and it produces results that far outweigh the latter.

Commingle an education based marketing approach and you have an idea of what RelyLocal-Charlottesville is capable of providing for you.  If you already practice and understand this concept, perfect.  If you don’t, let’s develop one for you.  Either way, know there is an audience out there currently unfamiliar with your service.

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Free Marketing Questionnaire For Local Businesses:

(Sample Questions/ Interview)   (Audio Only)   (Keep it Short and Simple)

The idea is to take just a couple minutes of your time, to record a dialogue between you and I, answering basic questions about your business, for the interest of the general public.  When we meet, I would like to ask you the following questions:

What is your central selling point?  (What does the competition offer?  What is special about your product and service?  What are potential buyers really looking for?)

Why should people support local, independently owned businesses?

What is it about Charlottesville that you appreciate the most?

How do you actively support the community?

What is the best, the highest, most distinctive and valuable result, benefit, or purpose your company or value can bring to the customer, or to society?

How do you define the purpose and objective of your business from a customer or client perspective.

What is the first action step you would have a potential client take?

What makes your business stand out?  What is it about your business that gives greater advantage, greater benefit and greater result to your clients than your competitors?

What is your niche in marketplace?

What are all of the products and services you sell and render?  What are the best sellers?

How are they priced, and what amenities are included?

How do you guaranty the purchase?

How do you reduce the risk of purchase?

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