Local Biz: The Fight For Future Sales…

This interview clip from Darren Hardy and Marc Ostrofsky got me thinking about the fierce competition local entrepreneurs are going to face in the near future.

Remember folks, when you spend money on-line, it leaves Charlottesville forever.

When you spend your money with local, independent merchants, roughly 70% gets recycled back into the community.

Check out this video presentation RLC put together:


Free Marketing Questionnaire For Local Businesses:

(Sample Questions/ Interview)   (Audio Only)   (Keep it Short and Simple)

The idea is to take just a couple minutes of your time, to record a dialogue between you and I, answering basic questions about your business, for the interest of the general public.  When we meet, I would like to ask you the following questions:

What is your central selling point?  (What does the competition offer?  What is special about your product and service?  What are potential buyers really looking for?)

Why should people support local, independently owned businesses?

What is it about Charlottesville that you appreciate the most?

How do you actively support the community?

What is the best, the highest, most distinctive and valuable result, benefit, or purpose your company or value can bring to the customer, or to society?

How do you define the purpose and objective of your business from a customer or client perspective.

What is the first action step you would have a potential client take?

What makes your business stand out?  What is it about your business that gives greater advantage, greater benefit and greater result to your clients than your competitors?

What is your niche in marketplace?

What are all of the products and services you sell and render?  What are the best sellers?

How are they priced, and what amenities are included?

How do you guaranty the purchase?

How do you reduce the risk of purchase?

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