STAND OUT! To Your Boss, The Community, And Select Clientele…

Talk to Parker for a personalized game plan:

Business is about adaptation.  With upcoming technological changes making it more challenging for the Mom & Pop Shops to thrive, now is the time to reinvent yourself and your business.

What would you do if you had to deliver something more than fine?  Something remarkable?  Something that your customers couldn’t resist talking about?

There are 100,000+ residents and visitors in our community.  For many, the ease and ability to make an informed purchasing decision is a challenge.  Rather than leave it to chance, communicate the value of your business to our community.

Even with a small audience, if you focus on so completely and totally owning an idea that it encourages people to search for you instead of the generic category, you should profit.  So let’s brainstorm and differentiate not our marketing but your product or service in such a manner that people won’t accept a substitute.

If your service is undeniably good, if customers are fascinated with your product, if people already trust and rely on your business, and there is room for growth, you owe it to the community to share your thoughts.

With a small investment in the Marketing Leaders of RelyLocal, you’ll discover you need far fewer marketing dollars to get the same results you now have.  A deep, in depth, review of your business (and industry) could be the determining factor in bringing in new clientele.

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Social Marketing, Small Local Business Ideas…

According to the world’s best marketer and thought leader Seth Godin, the traditional means of marketing and advertising, mass production and the TV industrial complex idea from the late 1940’s, is dead.

“Today, Marketing is the product.  Marketing is the way you answer the phone.  Marketing is your perspective on who the market is.  It’s not the advertising part, it’s the doing, it’s everything.  And this notion that it’s everything is really disruptive.

A lot of small people look at the Internet and say ‘o good, FREE ADVERTISING, o’ good, I can run ads on youtube, or I can run ads in other places, for free.  How can I use twitter to interrupt people to get them to buy my product.  How do I use facebook to trick people into liking my page.  How do I run ads on facebook that use pictures of other people to trick them into clicking.”

And that is not working.  And I’m (Godin) glad it’s not working, because it’s polluting something that wasn’t built for you.

TV was built for advertisers.  The Internet doesn’t care.  The Internet was not built for you.  The Internet was built for people who use it.  The only people who get talked about online, reliably and scalable, are not people who are spending money.  They are people who are putting their money into the product and service, so that people will choose to talk about it.”

Moral of the story:  Don’t try to compete with Big Box Stores.  The Industrial Revolution is dead and the Connection Revolution is here and now.  Your (membership) support of the (RLC) community should be the real topic of discussion here.

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