People are not buying a product but a result, a benefit, an outcome that is very self serving.  The greater, the clearer, the more powerful you are at expressing, articulating, demonstrating, illustrating, comparing how you render that advantage better than anyone else you deal with, the more business you get.

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You learn from Jay Abraham how “Nearly every competing business in an industry is doing plus or minus about 20% the same thing, the same way.  Some are more proficient, more skilled, but…”

Take RLC challenge and mastermind with RLC.  How can we blow this figure out of the water for you??

Work with RLC to systematically create a strategic alliance within the community, whether you own a business or not.

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Entrepreneurs;  What are you doing that you aren’t getting enough leverage out of?  How can we improve the community’s perception of your business?

Consider upside leverage and optimization.  Exit your business, think in terms of global expanse.  One of the greatest areas of opportunity these days… Talk to RelyLocal about the small steps you can take right now to improve your service impression.

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Marketing is the continual educating of a customer or prospect for the life of the customer on the advantages and benefits and self-serving to them the results your company or your service brings them that no one else does, can or will.

It is the intelligently formulated process of increasing their demand or desire for your product or service and finally the strategic process of bringing them to closure and completed action.

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Half dozen best marketing practices:

  1. Focus, on what to do and what NOT to do…
  2. Sell, not a product but an identity, idea, exclusive club, status, membership…
  3. Launch Events, built up and choreographed…
  4. Simple Message, repeatedly…
  5. Understand, the relationship begins after purchase.  Obsess with a better way of packaging, marketing, on becoming remarkable, referred and talked about…  (kaizen)
  6. Service Impression/ Brand Management, communication, honesty, innovation, turn disappointments into WOW!

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Take an honest assessment of your business periodically.  How is business?  What worked?  What didn’t work?  What would you do differently if you had the chance?  How can it be improved?  What could it become?  Focus on top three, clear and specific action steps you can take today.     Learn more from Tory Johnson.

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According to the world’s best marketer and thought leader Seth Godin, the traditional means of marketing and advertising, mass production and the TV industrial complex idea from the late 1940’s, is dead.

“Today, Marketing is the product.  Marketing is the way you answer the phone.  Marketing is your perspective on who the market is.  It’s not the advertising part, it’s the doing, it’s everything.  And this notion that it’s everything is really disruptive.

A lot of small people look at the Internet and say ‘o good, FREE ADVERTISING, o’ good, I can run ads on youtube, or I can run ads in other places, for free.  How can I use twitter to interrupt people to get them to buy my product.  How do I use facebook to trick people into liking my page.  How do I run ads on facebook that use pictures of other people to trick them into clicking.”

And that is not working.  And I’m (Godin) glad it’s not working, because it’s polluting something that wasn’t built for you.

TV was built for advertisers.  The Internet doesn’t care.  The Internet was not built for you.  The Internet was built for people who use it.  The only people who get talked about online, reliably and scalable, are not people who are spending money.  They are people who are putting their money into the product and service, so that people will choose to talk about it.”

Moral of the story:  Don’t try to compete with Big Box Stores.  The Industrial Revolution is dead and the Connection Revolution is here and now.  Your (membership) support of the (RLC) community should be the real topic of discussion here.

Click Here to Return to RelyLocal

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This interview clip from Darren Hardy and Marc Ostrofsky got me thinking about the fierce competition local entrepreneurs are going to face in the near future.

Remember folks, when you spend money on-line, it leaves Charlottesville forever.

When you spend your money with local, independent merchants, roughly 70% gets recycled back into the community.

Check out this video presentation RLC put together:     ttp://

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Brian Traceymade the casual decision to question why some people more successful than others.  With a little due diligence, he proves anything is possible.

Therefore I ask, how can RelyLocal better serve you?  It doesn’t matter if you own a business or not.  What can we do to make our website more useful for you?

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Darren Hardy keeps a journey where he records something he is grateful for, every day.  He has proven “When you change how you look at a situation, the situation changes.  It’s amazing, when you start looking for what is good and right, all of a sudden that situation looks good and right.  So whatever may be frustrating you, change how you look at it.  What do you like about it, what are you grateful for?”

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Even renowned marketers are challenged by outside skepticism of their abilities to double or triple sales within a business in a reasonable period of time, but it is simple really.  There are only three ways to grow your business.  Implement one and you’ll grow geometrically.  Implement all three and you will grow exponentially:

  1. Increase the number of customers or prospects.
  2. Increase the unit of sale.
  3. Increase the frequency of purchase.

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Philosophy of how we treat customers/clients:

  • A customer is someone who buys a commodity product or service.
  • A client is under the care and protection of another.

Under our care, we are dedicated (with constant and never ending improvement) to offering our clients unparalleled service, differentiating ourselves through product, price, technology and relationship.

Whether you are a local business owner, visitor to, or member of our community, our goal through this organization is to improve your standard of living, simply by becoming more conscious of how you spend your shopping dollars.

The money we spend in our community, stays in our community.  This means better schools, better roads, safer neighborhoods, greater entertainment…. without taking your money, for example, by raising taxes…?

For the business owner, our goal is to be the most affordable, effective and efficient business tool you have.  We aim to identify, organize and implement, in the most conservative manner, processes, mechanisms and activities that will increase the amount of profitable sales your business receives.  Maximum yield with minimum investment.

To the end user, when you’re looking for things to do and places to go, we want to be your source for ideas.  We intend to pass along savings and other incentives from reputable, local businesses as encouragement to shop and entertain local.  Here you can also find and freely advertise a yard-sale, open house and any other local event(s).  You are the one we are catering to the most, so if there is any other service we have overlooked, by all means, let us know.

We aim to help strengthen and prosper our beautiful City of Charlottesville by providing a truly valuable service.  We aim to grow with this community, and as we do, you can expect our services to become increasing useful and effective.  As always, we can use your support; simply tell your neighbors about RelyLocal-Charlottesville and when you shop, shop local.

If we can be of greater service, please let us know.  Until then,

Think Local, RelyLocal – Charlottesville


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